![]() We believe in common-sense communication – we can talk tech, but only when we need to. Where original segmentation and data provenance are often opaque, ours are clear and transparent. We see data-driven advertising differently to other parts of the industry. Hybrid Theory: new partnerships to make the complex simple With trust as the true outcome, we can remain independent and agnostic, eliminating biases and conflicts of interest in our work. We need to move from a tell-me to a show-me mindset. Transparency should be seen as enabling trust – a hygiene factor for responsible business practice, a means to an end, but not the end in itself. But we need to recognise that our tech-powered, data-fuelled advertising industry is a people business, and it is the creativity, thoughtfulness and insight of those people that will make the difference in the marketplace. We must champion the smart application of technology – to make operations and outcomes simpler and more integrated to drive the very best results for our clients, while also powering their broader marketing goals. For us, the key to progress lies in finding the balance between technology, talent, trust and transparency. We shouldn’t be taking sides – we should embrace all solutions in pursuit of a better industry. Meanwhile, the industry has become more oppositional in its outlook – long vs short term brand vs performance identity vs context SaaS vs service – when collaboration, integration, and simplicity should be the defaults. Every new layer, while significant, adds choice, but also untapped potential, confusion and mistrust. The result is the labyrinth of marketing options you see in the Lumascape ecosystem. That is where we find ourselves with modern, data-driven marketing.Ī decade of programmatic innovation and progress has ushered in a wealth of new technology, better opportunities to reach audiences and new accountability to business goals and outcomes. Our industry is like a Rubik’s cube: each time one part is moved, it affects numerous others, creating complex new problems in almost infinite combinations. 1 in 1980).Dear Advertisers, Complexity and siloes have become the 1 in 1974) and “(Just Like) Starting Over” (No. 3 in 1971), “Whatever Gets You Thru the Night” (No. 3 Billboard Hot 100 hit in 1970), “Imagine” (No. The set includes familiar Lennon hits like “Instant Karma (We All Shine On)” (a No. The Gimme Some Truth compilation is available in a variety of formats, including a standard 19-track edition and a deluxe 36-track version. 11, 2010, when Power to the People: The Hits sold 12,000 copies. A solo album by the late Beatles legend last sold more of an album in the week ending on the chart dated Dec. It marks Lennon’s first top 10 on the list in its 29-year history and his best sales week for an album in nearly a decade. John Lennon’s new greatest hits collection Gimme Some Truth debuts at No. The set continues to sell well at mass merchants such as Target and Walmart. Leading the latest Album Sales chart is BLACKPINK’s The Album, selling 19,000 copies in its second week (down 76%). Linkin Park Top Australia’s Albums Chart With ‘Hybrid Theory’ 20th Anniversary… For all chart news, follow and on both Twitter and Instagram. 3) will be posted in full on Billboard’s website on Oct. 24-dated Album Sales chart (where Hybrid Theory re-enters at No. 6, 2014, after which that chart switched to a methodology that blends album sales with track equivalent album units and streaming equivalent album units. Pure album sales were the measurement solely utilized by the Billboard 200 albums chart through the list dated Dec. The Album Sales chart’s history dates back to May 25, 1991, the first week Billboard began tabulating charts with electronically monitored piece count information from SoundScan, now Nielsen Music/MRC Data. The set has sold 10.8 million copies in the U.S.īillboard’s Album Sales chart ranks the top-selling albums of the week based only on traditional album sales. 2 on the weekly Album Sales chart for four nonconsecutive weeks in 2002. 24, 2000.Īmong the deluxe editions offered, there was a deluxe two-CD set, a $59.98 four-LP vinyl deluxe box set and a $199.98 super deluxe five-CD/three-DVD/four-disc vinyl LP box set. Hybrid Theory was initially released on Oct. 9, as the set was reissued in a variety of formats, many with bonus tracks. The surge in sales is owed to the album’s 20th anniversary deluxe reissue on Oct. 15 and has not ranked this high since 2002, when it peaked at No. 3 with a 2,251% sales gain – having sold 17,000 copies in the U.S. Linkin Park rocks Billboard’s Album Sales chart, as the band’s Hybrid Theory re-enters the tally at No.
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